Your Problems, Our Solutions

We thrive on difficult problems. Fun for us is uncovering the motivation and resulting insight behind a customer’s actions and using that input to strengthen a business. We harness leading-edge techniques in data analytics combined with strategic analysis to deliver insights of immediate importance.

New Product GTM viability

We’ve streamlined concept testing to give you a key set of metrics and checkpoints to inform your launch strategy

How to know if your product/solution is market-ready?
Do you have the right product-market fit? Do customers believe you have a competitive advantage? What are the gaps?
What are the levers and barriers to adoption?

Portfolio Strategy & Pricing Optimization

A successful business is just as much about optimizing the business model as it is about the new idea.

Pricing and packaging, bundling, feature prioritization, SKU strategy,
Price elasticity
Purchase intent and revenue modeling

portfolio strategy and pricing optimization

Segmentation

Which customers are the best fit for your product? Identify the highest priority customers segments; their needs, behaviors, and motivations