The cornerstone of any brand – new or established – is the brand promise. In developing brand strategies, the cornerstone of what we do is defining that promise. It is the essential step that brings clarity to virtually all other aspects of the brand, including its name, character, messaging, features, pricing, distribution and marketing strategies.

Discover the heart of your brand and the rest will follow.

At Compass, the path to discovery includes any number of these important steps:

  • Market opportunity analysis
  • Business reviews of internal and external factors, including:
    • Market dynamics and trends
    • Consumer, channel, competitors, partners
  • Opportunity identification and critical factors for success
  • Establishment of defensible competitive advantage and support pillars
  • Brand (and/or Product/Service) Positioning -Implications for product (pricing, packaging, advertising, distribution, etc.)
  • Partnering with top tier creative team for brand identity, name ,logo and creative strategy

Click here for an overview of our extensive Brand Experience.